CAROLINA DIGITAL WORKS
Client Website Questionnaire
01  Business and contact
Complete what you can. Type below each question; add space as needed.
Business name and overview
What is your business name, what do you do, and what makes your approach different?
[Type your answer here]

Main contact
Name, role, email, phone, preferred contact method, and best times to reach you.
[Type your answer here]

Public business details
What address, phone, email, hours, and service areas should customers see? Note anything that should stay private.
[Type your answer here]

Goals and success
What are your top three website goals? More inquiries, bookings, sales, credibility, recruiting, or something else? How will you measure success?
[Type your answer here]

Do not include passwords, access codes, or sensitive customer information.
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CAROLINA DIGITAL WORKS
Client Website Questionnaire
02  Customers and positioning
Complete what you can. Type below each question; add space as needed.
Ideal customers
Who do you serve? Include customer needs, typical questions, and why they choose your business.
[Type your answer here]

Services and products
List your main services or products, priorities, prices you want published, and any seasonal offers.
[Type your answer here]

Competitors
Share competitor names or URLs. What should your business do differently online?
[Type your answer here]

Inspiration websites
Share two or three websites you like. Explain what you like or dislike about their layout, words, features, or style.
[Type your answer here]

Do not include passwords, access codes, or sensitive customer information.
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CAROLINA DIGITAL WORKS
Client Website Questionnaire
03  Style and brand
Complete what you can. Type below each question; add space as needed.
Preferred style
Choose or describe: modern, clean, bold, traditional, warm, premium, playful, or another direction. What should visitors feel?
[Type your answer here]

Colors and typography
What colors and fonts should we use or avoid? Include color codes if known.
[Type your answer here]

Brand identity and logos
Do you have a logo, brand guide, tagline, and logo source files such as SVG or EPS? Do you need help creating or refreshing them?
[Type your answer here]

Accessibility and design preferences
Any known audience access needs, readability requirements, language needs, motion preferences, or examples of designs to avoid?
[Type your answer here]

Do not include passwords, access codes, or sensitive customer information.
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CAROLINA DIGITAL WORKS
Client Website Questionnaire
04  Website and ownership
Complete what you can. Type below each question; add space as needed.
Existing website
Share the current URL. What works, what does not, and what pages or search traffic must be preserved?
[Type your answer here]

Domain and DNS
What domain will you use? Who owns it and which company manages it? Please do not include passwords or access codes.
[Type your answer here]

Hosting and tools
Who hosts your current site? What platform, business email provider, and website tools do you use?
[Type your answer here]

Account access and ownership
Who can approve access to the domain, hosting, website, and business profiles? List account owners, not login credentials.
[Type your answer here]

Do not include passwords, access codes, or sensitive customer information.
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CAROLINA DIGITAL WORKS
Client Website Questionnaire
05  Pages and content
Complete what you can. Type below each question; add space as needed.
Required pages
Which pages do you need? Consider Home, About, Services, service detail pages, Areas Served, Portfolio, FAQ, Blog, Contact, and policy pages.
[Type your answer here]

Website copy
Who will supply or approve the writing? What existing brochures, service descriptions, credentials, or other approved facts can we use?
[Type your answer here]

Photos and media
What original photos, videos, team images, or project examples are available? Who owns the rights? Do you need photography or licensed stock?
[Type your answer here]

Trust and content approvals
What licenses, certifications, real reviews, case studies, or memberships may be published? Note permissions, required disclosures, and claims needing review.
[Type your answer here]

Do not include passwords, access codes, or sensitive customer information.
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CAROLINA DIGITAL WORKS
Client Website Questionnaire
06  Features and integrations
Complete what you can. Type below each question; add space as needed.
Forms and booking
Which forms, quote requests, appointment scheduling, or calendar tools do you need? Which fields, routing rules, and confirmation messages are required?
[Type your answer here]

Ecommerce needs
Will you sell online? Include product count, variations, payment provider, shipping or pickup, inventory, and who supplies tax and return policies. Never include payment credentials.
[Type your answer here]

Other integrations
List CRM, email marketing, maps, chat, accounting, customer portals, automation, or other connections. Include the tool names and intended purpose.
[Type your answer here]

Social profiles
Share the links to your social accounts and Google Business Profile. Who manages them? Which should appear on the site?
[Type your answer here]

Do not include passwords, access codes, or sensitive customer information.
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CAROLINA DIGITAL WORKS
Client Website Questionnaire
07  Search and ongoing care
Complete what you can. Type below each question; add space as needed.
Local SEO and service areas
Which cities, counties, neighborhoods, services, and search phrases matter most? Include any existing rankings or priority locations you want us to review.
[Type your answer here]

Analytics and measurement
Do you have Google Analytics, Search Console, advertising pixels, or call tracking? What actions should be measured, and who owns those accounts?
[Type your answer here]

Privacy and data preferences
What information will customers submit? Are there industry requirements or approved privacy notices? Do not submit health records, financial data, or other sensitive customer information here.
[Type your answer here]

Maintenance and editing
Who will update the site? What support, training, backups, security updates, content changes, or marketing assistance will you need?
[Type your answer here]

Do not include passwords, access codes, or sensitive customer information.
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CAROLINA DIGITAL WORKS
Client Website Questionnaire
08  Budget timeline and approvals
Complete what you can. Type below each question; add space as needed.
Package and budget
Which package fits: Local Launch $995, Small Business Pro $1,995, Business Growth $3,495, or Custom / E-commerce $4,995+? Include your total budget and interest in $99, $199, or $349+ monthly care.
[Type your answer here]

Timeline and dependencies
When would you like to launch? Is there a fixed event or deadline? When can content and approvals be available?
[Type your answer here]

Decision makers and approvals
Who makes the final decisions on design, content, budget, and launch? How will feedback be collected and approved?
[Type your answer here]

Anything else
What concerns, must-haves, special requests, or questions should we discuss? Completing this questionnaire is not a purchase or a project commitment.
[Type your answer here]

Do not include passwords, access codes, or sensitive customer information.
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